BD Diabetes Care

The digital team at Becton Dickinson approached because our social missions were aligned
and we fit the requirements that their lean, internal team were looking for.

The Challenge




New User Activation


New User Activation

“BD is one of the largest global medical technology companies in the world and is advancing the world of health by improving medical discovery, diagnostics and the delivery of care.”

The Solution

We helped the BD team implement a new ASO strategy and educated them so they could take marketing completely in-house. Their team received an internal strategy playbook and an initial ASO audit.

The Result

Made recommendations for keyword targeting & app store description

Ensured the team knew how to leverage A/B testing functionality in the Play Storedfasdfasdfsadf

Established surveillance, monitoring and reporting standards for ASO improvement