Although Dumpster was already successful thanks to mentions in Time Magazine, CNET, and other global publications, we found that marketing in general, had never been touched.

The Challenge


New User Activation





"Working with Apptuitive is a real pleasure. They helped us refine our brand messaging based on our main business objective of converting millions of users to paying customers."

Alik H.

The Solution

We first revised the app’s ASO. The biggest issue was making sure we weren’t fixing anything that wasn’t broken. The app was already supporting over 40 Million downloads, so we ensured the Google Play listing was in top shape, as well as the onboarding flow.

The Result

Dumpster now ranks within the #10 results for appx. 27 highly-relevant, targeted keywords

After optimizing the onboarding flow, conversions/upgrades to premium increased 10x