MAGOOSH - IOS

ASO for a globally recognized test prep company

A quality portfolio overhaul to match quality, trusted study solutions.

Although Dumpster was already successful thanks to mentions in Time Magazine, CNET, and other global publications, we found that marketing in general had never been touched.

We helped the BD team implement a new ASO strategy and educated them so they could take marketing completely in-house. Their team received an internal strategy playbook and an initial ASO audit.

Made recommendations for keyword targeting & app store description

Ensured the team knew how to leverage A/B testing functionality in the Play Store

Established surveillance, monitoring and reporting standards for ASO improvement

I've had a great experience working with Apptuitive to improve Magoosh's app store presence. Everyone on the team is an expert in ASO, and they've streamlined our experimentation quality and pace. I love their attention to detail!

Kyle G.

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