The Alchemie team needed immediate initial traction in the app stores for one of their educational apps, Mechanisms.

The Challenge


New User Activation

“Created and designed by an award-winning, research-backed, National Science Foundation-funded team of educators and game-developers, Mechanisms combines curriculum content from top universities with innovative and thoughtful design.”

The Solution

We helped the BD team implement a new ASO strategy and educated them so they could take marketing completely in-house. Their team received an internal strategy playbook and an initial ASO audit.

The Result

500 organic downloads achieved within the first two months

Positioned Mechanisms as a “Duolingo for chemistry” by creating friendlier copy & messaging

MoM increases in impressions