Mechanisms

The Alchemie team needed immediate initial traction in the app stores for one of their educational apps, Mechanisms.

The Challenge

01

New User Activation

“Created and designed by an award-winning, research-backed, National Science Foundation-funded team of educators and game-developers, Mechanisms combines curriculum content from top universities with innovative and thoughtful design.”

The Solution

We helped the BD team implement a new ASO strategy and educated them so they could take marketing completely in-house. Their team received an internal strategy playbook and an initial ASO audit.

The Result

500 organic downloads achieved within the first two months

Positioned Mechanisms as a “Duolingo for chemistry” by creating friendlier copy & messaging

MoM increases in impressions