Merlin Jobs, now Merlin, approached Apptuitive for app store optimization work for the App Store and Google Play.

The Challenge


New User Activation


Market expansion

“Installed app 2 days ago and I got hired today to start a job tomorrow that was super fast and super easy.”

Moises S.

The Solution

After a highly successful first ASO engagement with Apptuitive, the team decided to revisit both stores in hopes of expanding into another market, Philadelphia. We took into account the results from the first ASO revision and strategically approached keywords with a focus on geography & their target market.

The Result

Merlin ranks #1 for appx. 19 terms & #5 for appx. 52 terms

The app, on average, ranks 40-130 in the App Store US Business category