Our Mission

To cost-effectively assist startup founders in building and marketing their apps. We believe there’s more to making an app successful than throwing money at advertising.


.. It’s pretty clear that the marketing has to come before the product, not after… In fact, just about every successful product or service is the result of smart marketing thinking first, followed by a great product that makes the marketing story come true.

If someone comes to you with a ‘great’ product that just needs some marketing, the game is probably already over.
— Seth Godin

Our Beliefs

  • Honesty is the best policy.
  • No amount of marketing can make a useless app successful.

  • The value proposition is the foundation of a marketing strategy.

  • Your target audience isn’t everyone.

  • Good design isn’t optional.

  • Listen to your users.

  • Be passionate.